CLC – The Specialist Property Law Regulator

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Increases conversion

Pricing has been shown to significantly increase the percentage of website visitors who get in touch (*1).

Increases conversion

Pricing has been shown to significantly increase the percentage of website visitors who get in touch (*1).

Boosts search traffic

Home buyers want to know their budget early on and search terms related to pricing face less competition.

Boosts search traffic

Home buyers want to know their budget early on and search terms related to pricing face less competition.

Eliminates obstacles

Cost is one of the main factors (alongside reputation) in a potential client’s decision-making (*2). A CMA study found that lack of pricing creates a barrier to engagement (*3).

Eliminates obstacles

Cost is one of the main factors (alongside reputation) in a potential client’s decision-making (*2). A CMA study found that lack of pricing creates a barrier to engagement (*3).

Strengthens trust

Research shows that transparency creates a sense of trust and perceived reliability (*4). Lack of pricing doesn’t reflect well on a firm.

Strengthens trust

Research shows that transparency creates a sense of trust and perceived reliability (*4). Lack of pricing doesn’t reflect well on a firm.

SOURCES:

“Pricing increases conversion rate”. A study by Tonic Works found that showing pricing increased the enquiry rate from 4% to 34%.

https://tonic.works/files/instant-conveyancing-estimate-tools-impact-study.pdf

“Cost is one of the two main factors”. Transparency in the legal services market.

http://www.sra.org.uk/sra/how-we- work/reports/price-transparency- legal-services- market.page

Lack of knowledge creates barrier to engagement”. CMA: Legal services market study.

https://assets.publishing.service
.gov.uk/media/
5887374d40f0b6593700001a/
legal-services- market-study-final- report.pdf

“Client’s sense of trust and perceived reliability”. Optimisa research: Consumer use of Legal Services.

https://research.legalservices
board.org.uk/wp-content/media/Understanding-

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THE SURPRISING BENEFITS

OF DISPLAYING PRICING ON YOUR WEBSITE

Increases conversion

Increases conversion

Boosts search traffic

Boosts search traffic

Eliminates obstacles

Eliminates obstacles

Strengthens trust

Strengthens trust

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