This website uses cookies

We use cookies to improve your experience on our website. If you continue without changing your settings, we'll assume that you are happy to accept all cookies on the CLC website. You can change your settings at any time.

CLC-Transparency_1

Show pricing on your website

Being upfront about your price, as required by regulators, eliminates the first hurdle of budget concerns. It shows you have nothing to hide, builds trust, and increases conversion (1*). In a competitive market, transparency will help you stand out to clients and search engines.

CLC-Transparency_2

Be personal

With increasing automation, personal touches are often lost. In a study of 1000 calls at over 100 firms:

search_1

of firms made no attempt to differentiate themselves from competitors, either during the telephone enquiry or in any follow-up email.

In over a third of all calls, neither party knew who they were talking to, as the caller’s name was not taken and the call handler had not introduced themselves (2*).

search_1_2

of clients particularly value a conveyancer who keeps in touch once a week. Doing this will also increase the likelihood of returning customers and referrals. (3*)

CLC-Transparency_2

Encourage
recommendations

search_2

of customers would recommend the conveyancer they used to a friend – but only 14% did (3*). Ensure you have a process in place to prompt recommendations – you could even offer incentives.

CLC-Transparency_4

Take your transparency further

search_3

of homebuyers base their choice on getting the lowest price (3*).

search_4

were more concerned about other aspects of service (3*).

The quality of your service is what is important to people. Highlight each part of your services and give rough timescales so the client knows exactly what they’re getting when they choose you.

CLC-Transparency_5

Rank for local SEO

search_5

of people begin their journey for legal advice with a search engine. (4*)

If you’re local, use that to your advantage. Use your location as a keyword to attract local customers and improve your search rankings. To do this, include your address and local areas on your website, along with helpful tips and advice. Trying to rank for broader terms will be difficult because you’ll be swimming in a bigger pond with much bigger fish.

Sources:

*1

https://tonic.works/files/instant-conveyancing-estimate-tools-impact-study.pdf

*2

https://blogs.business.microsoft.com/en-gb/2017/02/02/secret-profitable-conveyancing

*3

https://www.inpractice.co.uk/good-news-for-conveyancers-now-act-on-the-lost-opportunities

*4

https://www.addpeople.co.uk/blog/solicitors-guide-to-seo-2019

About

Consumers

Lawyers

Trainee Lawyers

Regulation